Description

Opportunity:

Technical Marketing Manager

About You

• Team player that thrives in fun but challenging environments where accountability and empowered leadership is rewarded
• Excellent communication & networking skills
• Creative and innovative thinking
• High level of professionalism
• Quality and deadline driven
• Familiarity with the latest trends, technologies, and methodologies in the OEM industry as well as marketing field
• Technical understanding of the various product lines & features of Beckwood equipment, and how these features benefit end users

 What You’ll Be Doing

• Serve as primary liaison between company and 3^rd party marketing firm for technical accuracies in print and digital marketing materials (including advertisements, company profiles, feature articles, etc.)
• Oversee 3^rd party marketing firm to produce Quarterly Market Intelligence reports and submit to leadership. This report should include:
  • Significant events from any competitors
  • Trends within the industry (what are our competitors marketing)
  • Any price comparisons that the sales team has generated from the competition (this info will need to come from the Sales Manager)
  • Formalized Go to Market Plans for new product launches, explaining our marketing strategies and an analysis of where the new product fits within the current marketplace
• Oversee the development of marketing campaigns and strategies for the organization’s product lines, ensuring that marketing spend is effectively allocated to various channels that produce the most efficient ROI while meeting revenue goals
• Develop launch plans for new or revised products, create strategies for increasing market share of existing products, and assist in retirement and communication planning for product decommissioning
• Prepare and manage an annual Marketing budget by collaborating with 3rd party marketing firm
• Evaluate the performance of marketing initiatives and revise strategy in response to results
• Work closely with sales to assess and support revenue activities with strategy and process revisions that include appropriate deliverables
• Interact with customers during headquarters visits as well as onsite visits at customers facilities as needed
• Plan and execute effective trade show strategies (booth layout, material design & execution, advertisement plans, transportation, show services, internal training / preparation, etc.)
• Identify industry events and evaluate for company sponsorship opportunities
• Analyze and interpret research meant to identify potential and existing customers, competitors, and markets for company products and coordinate outreach with leadership
• Provide reports, data, & metrics as requested by company executives
• Maintain up to date job and industry knowledge by participating in educational opportunities, reading professional publications, etc.
• Review and approve product-line specific data sheets, promotional publications, presentations, advertisements, or brochures, ensuring that product lines are clearly and effectively communicated, maintaining a consistent corporate image throughout
• Deepen relationships with media to ensure the most effective messaging and positioning of the organization
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events
• Drive strategy for internal marketing collateral as needed (Newsletters, Office signage, brand standards guidelines, etc.)
• Learn and understand the company’s products, features, and benefits at a level deeper than what is covered in general marketing content

Required Skills

• BA / BS in marketing or engineering or related field
• Minimum of 7 years of experience in Manufacturing or Engineering related industries
• High technical aptitude

Benefits:

• Competitive salary
• Bi-annual bonus potential
• Comprehensive benefits package (health, dental, life insurance, AD&D, parental leave)
• Flexible PTO & Sick Time
• Fun office atmosphere with catered lunches, group activities, and happy hours
• 401(k) with employer contribution

Work Environment

This position operates in a professional office environment. The employee is occasionally exposed to a variety of conditions within the plant. The noise level is usually moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit. The employee is occasionally required to stand and walk.

ABOUT US

Established in 1976, Beckwood is the world’s leading supplier of hydraulic and servo-electric presses, automation equipment, and industrial solutions. Our machinery is used by companies worldwide to manufacture the products we use every day. From airplanes to pacemakers and everything in between, our manufacturing solutions make the world smarter, faster, healthier, and safer.

Our people are the heartbeat of our organization. We come to work each day for the challenge and approach every project with a can-do attitude. We are competitive, fun-loving, and creative—with a passion for customer satisfaction. Learn more about our culture at beckwoodpress.com/careers.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.